2023 Author: Charles Youmans | [email protected]. Last modified: 2023-05-20 18:41
While Opel was owned by General Motors, it did not fare well. And GM itself was not very worried about him. It was just an appendage, inherited from him even before the outbreak of World War II. The concern has repeatedly tried to implement it, but every time something went wrong. As a result, the company began to curtail sales, and then finally it was bought by the PSA (Peugeot-Citroen) concern, which recently merged with Fiat-Chrysler into the auto giant Stellantis. And now, several years after leaving the Chinese market, the Opel brand intends to return with environmentally friendly cars.
This became known at the Day of the electric vehicle, an event recently held by the Stellantis concern, where it announced its plans for electrification. However, what fate awaits Opel has become known only now. Today the concern has 14 car brands, which, despite their scale, are rather poorly sold in China. In the first half of 2021, only 72,000 vehicles were sold. The group's market share fell from 0.6% over the same period in 2020 to 0.5%.
Stellantis has high hopes for Opel and therefore hopes to increase its presence in the Chinese market. In the Middle Kingdom, this brand appeared back in 1993, and all of its cars were imported and were not produced at local factories. In general, GM ignored Opel for a long time and sold, in fact, redesigned Chevrolets. Other brands, including Buick, have done quite well, though.
From 2011 to 2013, Opel's annual sales in China were 5,000, 4,500 and 4,365 units, respectively. This is far from the 2010 target of 30,000 vehicles. In contrast to GM's total sales of over 3 million vehicles in China in 2013, Opel's numbers are negligible. However, after the Opel Groupe passed to PSA, the brand showed profitability the following year. So, not everything is so bad. In the very near future, Opel will show new electric cars for China, which will undoubtedly be very interesting.